We had to rethink the design of the website to improve conversion and engagement rates. This meant creating new wireframes that would address these issues and improve them. We used InVision to create these wireframes to assist us with the design phase. Some structural elements were redesigned and introduced to ensure a better user experience.
We used tools provided in the Adobe Creative Suite to redesign the UX based on various parameters. Some of them include colours, sizes, typographies, icons and other design elements. Many elements needed changes and aesthetic improvements which were done in this phase.
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