User experience design for web & mobile

User Experience Design Overview

User Experience is the way people perceive the world (object, products or experiences) around them. A widely believed myth is that User Experience (UX) is a term that is only applicable to digital devices, web pages on the internet, or mobile apps - this is not true at all. Any successful User Experience designer needs to understand that UX is the way we perceive everything around us.

A digital design agency that really understands UX at this level will, therefore, go the extra mile to ensure that users find the experience of using products designed by them to be extremely compelling. This, in turn, drives up user engagement as a natural outcome - something that all successful products and services have in common.

Our worldview when designing user experiences is to design systems (products, web pages, services etc.) for people the way they are, and not the way we want them to be. This is achieved through meticulous study of usage patterns, analytics and data. We believe that technology should be a collaborator - a team worker that enables better interaction, better outcomes and higher engagement rates.

Information Architecture Design

Nearly every website or mobile app ever made would be unable to function if all of its information had to be presented on a single screen. With the vast amount of information floating around these days, there is a pressing need for structuring and presenting information in a simple manner such that it is easy to find precisely what one is looking for. This is what Information Architecture (IA) helps us achieve.

Being able to grapple with and effectively present large amounts of information is the central feature of Information Architecture. The demand for better IA is going to rise in future because the volume of information that people are confronted with keeps increasing.

Search is opaque, it does not offer visibility into the full scope of what is available, People need to know what to search for

UI UX design for Web & Mobile

Providing a good user experience (UX) on your website or mobile application is often a decisive metric in terms of entrepreneurial success. A smooth user experience needs an effective and accessible user interface (UI) – elements that are crucial to creating a successful online business. With these elements in place, companies can expect to increase the time spent by visitors on their website or mobile app, reduce the bounce rate and provide an exciting and immersive experience for their customers.

We have helped companies create and design elegant user experiences for websites, e-commerce sites, web applications and mobile apps through our focus on in-depth research and customized services. We’ve consistently produced the UI UX designs with a ‘wow’ factor, taking into account the company's expectations and targets.

Whether creating new digital assets or upscaling existing ones, our experience and expertise in design strategy, web and mobile app development, exquisite UI and UX designs have helped over a hundred companies achieve success. We have worked with startups as well as companies with an established product-market fit to help them carve out a niche identity on the internet through unique designs and exciting user experiences.

We’re interested in learning about the value that your website or app offers the world, and our team of experts help you create an effective marketing strategy and designing enriching experiences.

Usability testing & Analysis

At Unifocus, one of our key strengths is being able to improve usability by creating unique interfaces and experiences across the digital spectrum. Before designing web experiences, we spend a reasonable amount of time to ensure that applications have simple and easy to use interfaces. We do this by using cutting-edge prototyping and wireframing tools to ensure that experiences rank high on usability.

In an age where web design and development companies are commonplace, we believe that what differentiates a good website from millions of other is its ease of use. So far, we have excelled at producing websites and applications that rank high on usability, are easy to navigate and provide a great user experience thus offering great value to our customers.

Expertise gathered over years of helping companies create seamless interfaces and enhance user experience enables us to design compelling experiences that keep users coming back.

Responsive website conversion

Responsive web design is no longer a choice as much as a necessity in today's times as the amount of mobile traffic now accounts for more than half of all internet traffic. Web pages now need to be flexible, fluid and elastic so that viewers find a seamless and immersive experience irrespective of the devices they use.

We are well–equipped with the latest, cutting-edge advancements in technology and UI UX design. Our team works across a variety of digital platforms to create websites and mobile sites that adapt to devices based on screen sizes and orientations. We design websites with user convenience as our priority, having tracked views and movements across web pages. This allows us to induce more interactions from visitors based on user data, leading to higher conversion rates and bringing ever-increasing prospects for your company.

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