Discovery

Discovery is all about discussing and defining the problem with precision. We brainstorm different ways of solving the problem and narrowing down the process to help us arrive at probable solutions. After this is done, we analyze what use-cases need to be implemented in the UX to ensure efficiency in terms of conversions and engagement.

Wireframing

After the Discovery phase, we create wireframes to give a preview of the user flow. Here, we start with a low-fidelity wireframe that roughly outlines our use-case ideas based on our analysis of what needs to be implemented. At this stage, structural elements and user flow diagrams are planned and ready to be designed.

UX Design

This step is all about using the right tools to execute the plan created on the wireframe. We use tools from Adobe Creative Suite and bring the wireframe to life. It involves choosing the right colours, sizes, typographies, icons, images, buttons and other design elements. The completion of this step brings us to the development phase. Once all the pages are aesthetically designed, they are sent to the development team for front end development.

Front-End Development

What you see when you open a website is the front end of that page. Here we develop the website so that it looks like the UX Design we created in the previous phase. Our coders implement the right programming language to realize the design so that it looks aesthetically pleasing as well as usable when opened across different devices.

Testing

This involves testing the website/mobile app for bugs to be corrected and improvements if required. Simple tests can sometimes reveal problems that can be solved at this stage before

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