Shakti is a Yoga and wellness studio located in Beirut which focusses on helping people get in touch with themselves through Yoga, Meditation, Breathing Techniques and Ayurveda. Shakti in Sanskrit word which means energy, more specifically Feminine energy, analogous to commonly know 'Yin' in the Chinese culture. The logo was designed keeping in mind all these factors as well as using colours that represented harmony, energy and balance. The logo comprises of a Zen Circle on the top and an Escher's knot on bottom of the 'a' in the center together representing a meditator. The Zen 'Enso' circle expresses that moment when the mind is free to let the body create and the Escher's knot represents an endless loop that goes inside-out as Shakti's motto is 'Voyage Inside Out'.
Here below are some of the campaigns created for Shakti. The campaign created for '40 Day Challenge' had a significant impact on the enrolments increasing them by 100% from the previous challenges.
A custom created website, Shakti's site is mobile responsive and designed in accordance with the theme of the brand. The website can be visited at shakti.life and feel free to book your Yoga session!