Conversion rate optimization for maximizing conversions

Conversion Rate Optimization Overview

With a plethora of options available for online advertising and digital marketing in today's times, it is essential for agencies and companies to invest in SEO, SEM, display advertising and social media marketing to ensure that they are not left behind by their competitors. Although these techniques can increase visibility and recognition on the internet, if used ineffectively, they can negatively impact the conversion of prospective clients.

Optimizing the conversion rate can help you reap rich dividends. At Unifocus, we have devised a structured method to improve conversion rates. We concentrate on core components that bring you higher conversion rates such as having a creative and responsive landing page, simple and understandable flow of information through enhanced user experience, easily accessible call to action messages, improved site load time and integration with performance analysis tools among others. Other conversion rate optimization (CRO) strategies that are implemented by us include analyzing big data, demographic analytics, keyword research, usability and UX analytics and testing.

Behaviour Analytics

Understanding the experience of site visitors and a detailed study of website traffic statistics is essential in trying to improve the efficiency of a website. Website traffic statistics and analytics provide an insight into how much time a customer is spending on a website and what can be done to increase it. Web analytics data can help a company monitor, analyze and react to their website's traffic, thus improving usability and increasing their website traffic.

Our team first works on extensive data analysis, data segmentation and target audience analysis. Our expertise in site analytics helps your website reduce site load time, improve site speed, increase time spent on site and reduce bounce rates. We gain a better understanding of how a website performs by embedding state of the art performance analytics tools and perform comprehensive series of tests such as multivariate or A/B testing, heat mapping and more to ensure improved site performance.

UX Enhancement

Understanding the experience and movement of visitors on your site is essential in trying to improve the efficiency of a website. Website traffic statistics and analytics tools can provide an insight into the behaviour of site visitors, but fail to explain how users engage with the web page. Using design analytics tools can provide a comprehensive visual representation of how users engage with a website or app. Heatmaps, for example, use color–coding to project large amounts of individual data, which can be used to understand user behavior on a website.

The Unifocus team first collects the vast amount of web traffic data that is needed to better understand user behavior. Armed with data, our experts use a variety of tools, such as google analytics, funnel and form analytics to perform comprehensive analysis of user interaction. With the help of these tools, we can also see where users have clicked on a page, how far they have scrolled down a page and also conduct relevant visitor interaction tests. This enables us to improve site speed, increase time spent on site and reduce bounce rates.

Website Performance Optimization

Many techniques can be employed to increase website traffic or optimize UX, but eventually, metrics such as page load time, page speed, ease of use, mobile optimization are factors that decide the level of user engagement a website or app can achieve. Improving website performance has a direct correlation with the user experience which in turn is what enables a company's growth.

An increase in website performance can be achieved by optimizing the website for various devices, minimizing the code, increasing time spent on site, and enhancing the usability. Using optimization tools, website performance can be enhanced and their load times can be minimized, helping your company reduce bounce rates and achieve higher conversion rates.

We have helped businesses by integrating a variety of performance metrics which improves click through rates and hence conversion rates. Our team works on making websites and apps robust so that no prospective customers are lost due to poor website performance issues. With analytics and metrics, we are able to track inbound visitors to your site, understand where they come from, how long they stay on site and other essential parameters that allow us to optimize website performance. Our team's expertise goes a long way in ensuring strong user interaction, excellent website performance and thereby, a high rate of conversion.

A/B & Multivariate Testing

Web design and development has become a very competitive space in recent years. Getting ahead of the competition is no longer an easy task in the digital arena. To stay ahead of the curve, your website will have to constantly analyze visitor behavior and make changes for the better. However, exactly what kind of changes will improve the outcomes is hard to predict. In such cases, A/B testing helps to take the guesswork out of improving websites. A/B testing involves putting up two versions of a website and comparing their results later to see which version performed better.

At Unifocus, we help you achieve your business goals by using methods such as A/B testing. A/B testing allows us to test specific hypothesis related to the changes that need to be made to improve website design. It also allows the testing of one change at a time so that the combined effect of other changes does not affect the testing hypothesis. Through A/B testing, we can establish which versions perform better, which layouts induce more clicks from visitors and what kind of website design is going to be most effective at producing results. Our expert team will ensure that A/B testing is utilized to optimize your website to generate the most leads and provide the best digital experience.

Interested to know more ?

We'll be more than glad to answer any questions you might have. Please fill out your information in the form and we will get back to you as soon as we can. You can also email or call us.

Write to us and we'll get back shortly

Web Statistics